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The 1940s and 1950s were the era when couture jewelry reinvented itself. Postwar shortages forced fashion houses to explore new languages through gilt metal, semiprecious stones, rhinestones, and molded glass. It was the golden age of Parisian designer jewelry.

The New Look and Its Parures

With Christian Dior’s New Look in 1947, jewelry once again became a major adornment. Long necklaces, parures, sculptural brooches: these pieces complemented the renewed silhouette. Maison Françoise Montague was founded in that same decade, in 1945, under the impetus of a free-spirited woman.

The Era’s Aesthetic Codes

Confident yellow gold, floral motifs, matching parures (necklace + earrings + bracelet), restrained yet assertive volumes. Precious stones often gave way to rhinestones and molded glass—technically perfect, conceptually free.

A Rarity Today

Pieces from the 1940s and 1950s in good condition have become rare. A complete parure from this era is a strategic acquisition for discerning collectors.

Maison Françoise Montague Since 1945

For three generations, our maison has passed down the savoir-faire of Parisian couture jewelry. Each acquisition is presented to you in a case sealed with the Maison’s wax seal. A handwritten note can accompany your order at no additional cost. Tax-free shopping is available in our boutique for international visitors, with protected shipping worldwide. Our workshop’s repair service is available for life on all our creations—a Françoise Montague jewel is made to last.

Also discover: The 1960s · Signed Vintage · The ABCs of the Maisons.