The Paris Fashion Week 2025 is set to be a pivotal moment — a platform where fashion reinvents itself, where historic houses turn to new voices, and where expectations are immense — particularly regarding the creative directions of Dior and Chanel. Through recent appointments and emerging trends, this edition could redefine the Parisian fashion landscape for years to come.
A Renewal at Dior: Jonathan Anderson at the Helm
One of the most significant changes of 2025 is the appointment of Jonathan Anderson as head of the women's and haute couture division at Dior.
Previously responsible for menswear at Dior — a position he joined after his success at Loewe — Anderson now takes charge of all women's and couture collections.
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He succeeds Maria Grazia Chiuri, who made her mark as the creative head of the house since 2016, particularly with strong discourses on feminism and modern reinterpretations of Dior codes.
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This appointment comes amid a transition in the luxury market: major houses are betting on bold profiles to rekindle consumer interest in the face of economic challenges (notably in China and the United States).
Curiosity is high: how will Anderson blend the Dior heritage (bar jacket, V-line, iconic silhouettes) with his often bold aesthetic universe, tinged with formal and experimental research? Observers will scrutinize the first shows to detect this new signature.
A Turning Point at Chanel: Matthieu Blazy Takes Over
At Chanel too, a new chapter is opening. In December 2024, Matthieu Blazy was appointed artistic director of the house, effective from 2025.
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Blazy now oversees the haute couture, ready-to-wear, and accessories collections at Chanel.
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He succeeds Virginie Viard, who had led the Chanel collections since 2019, continuing the style of Karl Lagerfeld, but sometimes criticized for a less spectacular approach.
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His background is rich: a former collaborator of Raf Simons, Margiela, and Céline, then lead designer at Bottega Veneta, Blazy has established himself as a creator capable of juggling rigor, textile sensitivity, and formal boldness.
Anticipation is strong: some are eager to see how he will maintain the dialogue between Chanel's iconic codes (tweed, camellia, double C, precise lines) and his own contemporary intuitions.
Françoise Montague at Fashion Week 2025: Première Classe and Our Open Boutique
This 2025 edition of Fashion Week would not be complete without our presence among independent French creators. We will participate in the Première Classe show at the Tuileries, from October 3 to 6, to showcase our collections in a prestigious and creative setting. Visitors will be able to discover our unique universe, where contemporary creation and exceptional pieces meet.
For those who wish to extend the experience, our boutique at 231 rue Saint-Honoré will remain open during Fashion Week, offering direct access to our latest creations and the iconic pieces of the house.
