Paris Fashion Week 2025 is shaping up to be a pivotal moment—a platform where fashion reinvents itself, where historic houses embrace new voices, and where expectations are immense—particularly regarding the creative directions of Dior and Chanel . Through recent appointments and emerging trends, this edition could redefine the Parisian fashion landscape for years to come.
A new era at Dior: Jonathan Anderson at the helm
One of the most significant changes in 2025 is the appointment of Jonathan Anderson as head of Dior's women's and haute couture division.
Until now responsible for menswear at Dior — a position he took on after his success at Loewe — Anderson now takes charge of all women's and couture collections.
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He succeeds Maria Grazia Chiuri , who had made her mark at the creative helm of the house since 2016, notably with strong speeches on feminism and modern reinterpretations of Dior codes.
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This appointment comes at a time of transition in the luxury market: major brands are betting on bold profiles to revive consumer interest in the face of economic challenges (particularly in China and the United States).
There is great curiosity: how will Anderson blend the Dior heritage (Bar suit, V-line, iconic silhouettes) with his often audacious aesthetic universe, tinged with formal and experimental research? Observers will scrutinize the first shows to detect this new signature.
A turning point at Chanel: Matthieu Blazy takes over
At Chanel too, a new chapter is beginning. In December 2024, Matthieu Blazy was appointed artistic director of the house, effective from 2025.
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Blazy now oversees Chanel's haute couture, ready-to-wear and accessories collections.
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He succeeds Virginie Viard , who had directed Chanel's collections since 2019, continuing Karl Lagerfeld's style, but sometimes criticized for a less spectacular approach.
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His career is rich: former collaborator of Raf Simons, Margiela and Céline, then principal designer at Bottega Veneta, Blazy has established himself as a creator capable of juggling rigor, textile sensitivity and formal audacity.
Anticipation is high: some are waiting to see how he will maintain the dialogue between Chanel's iconic codes (tweed, camellia, double C, precise lines) and his own contemporary intuitions.
Françoise Montague at Fashion Week 2025: Première Classe and our open boutique
This 2025 edition of Fashion Week wouldn't be complete without our presence among the independent French designers. We will be participating in the Première Classe trade show at the Tuileries Gardens , from October 3rd to 6th, to present our collections in a prestigious and creative setting. Visitors will be able to discover our unique world, where contemporary design and exceptional pieces come together.
For those who wish to extend the experience, our boutique at 231 rue Saint-Honoré will remain open during Fashion Week, offering direct access to our latest creations and the iconic pieces of the house.
