{"title":"Vintage Jewelry from the 1940s-1950s","description":"\u003cp\u003eThe 1940s and 1950s were the era when couture jewelry reinvented itself. The post-war shortage forced houses to explore new languages in gold-plated metal, fine stones, rhinestones, and glass paste. It was the golden age of Parisian creative jewelry.\u003c\/p\u003e\n\u003ch2\u003eThe New Look and its sets\u003c\/h2\u003e\n\u003cp\u003eWith Christian Dior’s New Look in 1947, jewelry became a major ornament again. Long necklaces, sets, sculpted brooches: the pieces complemented the rediscovered silhouette. The Maison Françoise Montague was born in the same decade, in 1945, driven by a free-spirited woman.\u003c\/p\u003e\n\u003ch2\u003eThe aesthetic codes of the time\u003c\/h2\u003e\n\u003cp\u003eBold yellow gold, floral motifs, matching sets (necklace + earrings + bracelet), contained but assertive volumes. Precious stones often gave way to rhinestones and glass paste, technically perfect and conceptually free.\u003c\/p\u003e\n\u003ch2\u003eA rarity today\u003c\/h2\u003e\n\u003cp\u003ePieces from the 1940s-1950s in good condition have become rare. A complete set from this era is a strategic acquisition for discerning collectors.\u003c\/p\u003e\n\u003ch2\u003eMaison Françoise Montague since 1945\u003c\/h2\u003e\n\u003cp\u003eOur house has passed down three generations of Parisian couture jewelry expertise. Each purchase is delivered in a case sealed with the Maison’s wax seal. A handwritten note can accompany your order at no extra cost. Tax refund is available in-store for international visitors, and protected shipping worldwide. Our workshop’s repair service is open for life on all our creations—a Françoise Montague jewel is made to last.\u003c\/p\u003e\n\u003cp\u003eAlso discover: \u003ca href=\"\/en\/collections\/vintage-1960\"\u003e1960s\u003c\/a\u003e · \u003ca href=\"\/en\/collections\/vintage-signe\"\u003eSigned Vintage\u003c\/a\u003e · \u003ca href=\"\/en\/pages\/abcdaire-vintage\"\u003eThe ABCs of the Houses\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"broche-feuille-marcel-boucher","title":"Marcel Boucher Vintage Leaf Brooch, 1950s","description":"\u003cp\u003eSigned Marcel Boucher brooch, 1950s, in original gold-tone metal, leaf motif.\u003c\/p\u003e\n\n\u003ch2\u003eThe House's Perspective\u003c\/h2\u003e\n\u003cp\u003eIt is worn on the lapel of a blazer, a coat, or a shirt collar. Françoise Montague has been creating her jewelry since 1945 and has been selecting vintage pieces since the boutique opened in 1998 at 231 rue Saint-Honoré.\u003c\/p\u003e\n\n\u003ch3\u003eAlso Discover\u003c\/h3\u003e\n\u003cp\u003e\n  \u003ca href=\"\/en\/collections\/vintage-1940-1950\"\u003eThe 1940s-1950s\u003c\/a\u003e ·\n  \u003ca href=\"\/en\/collections\/broches\"\u003eAll our brooches\u003c\/a\u003e ·\n  \u003ca href=\"\/en\/collections\/vintage-signe\"\u003eSigned vintage\u003c\/a\u003e\n\u003c\/p\u003e","brand":"Françoise Montague","offers":[{"title":"Default Title","offer_id":55004605350236,"sku":"BROCHE-MARCEL-BOUCHER-FEUILLE-PIQUOT","price":320.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/1906\/3388\/files\/brochemarcelboucherfeuille1950.jpg?v=1772445508"}],"url":"https:\/\/www.francoisemontague.com\/en\/collections\/vintage-1940-1950.oembed","provider":"Françoise Montague","version":"1.0","type":"link"}